HOOPTEQ was born out of a simple truth:
everyone should have access to elite training.
Eric Roberson and his father with a basketball trophy after winning a local tournament.

[Eric and his dad after winning a local tournament]

Our founder, Eric, built HOOPTEQ to level the playing field — so every hooper can put in the reps no matter their age, gender, or economic background.

Childhood photo of Eric Roberson with a basketball, the future founder of HOOPTEQ.

When I was in 6th grade

I couldn’t shoot.

I practiced daily, but I spent more time chasing missed shots than actually working on my jumper.

Then one day, a teammate told me about a machine his parents got him — it automatically catches and passes the ball back to you.

That one tool allowed him to get six times more shots than me each day.

I quickly realized these machines were prohibitively expensive, big, and immobile.

That’s when I realized my problem wasn’t effort, it was access to a shooting machine.

So I set out to build a solution that is so affordable, so compact, and so mobile that it can actually fold into a backpack. 

Eric Roberson with an early HOOPTEQ prototype during product development.

[One of our early prototypes]

There were late nights, trial and error, and plenty of failed attempts. But I believed in the vision: a game-changing product that any kid could use, anywhere. Many, many prototypes later, with support from advisors, family, and friends, we’ve finally done it.

Founder Eric Roberson with HOOPTEQ on his back, smiling in a side profile shot.

HOOPTEQ was never just about building a product.

It’s about breaking down the barriers that keep kids from achieving their potential.

It’s about giving the next generation of hoopers the tools I wish I had.

MEET THE DREAM TEAM

Mission statement:

Every hooper deserves access to elite-level training.

Core Values:

Access. Purpose. Trust. Innovation. Belonging. Grit. Play.